For most small businesses, generating customer leads is the ultimate benefit of creating and maintaining a social media presence. But to make social media an effective lead generation machine, the first things businesses need to do is to generate a following. The more followers a business has for their social media presence, the better reach […]

Self-managed superannuation funds (SMSF) are governed by the rules set out in the trust deed, therefore, trustees need to ensure any actions do not breach the rules in the deed. As the trust deed is a legal document providing the governing rules for establishing and operating your SMSF, it needs to be reviewed and updated […]

One of the more challenging aspects of managing staff is working out how to keep them motivated. Motivated employees are not only more productive but they are less likely to want to leave your business. Fortunately, motivating employees does not always need to involve financial incentives. Here are some tips that can help you to […]

With so many charities competing for donations, it can pay to spend time researching to make sure your money is used for the cause you want to support. Just as important to making sure that the charity you donate to actually receives your donation. Here are some aspects to consider before you make a donation: […]

Since many businesses experience a boost in profits around holidays and special events, it pays to adjust your marketing based on seasonal sales opportunities. A marketing campaign that capitalises on current trends and upcoming seasons provides businesses with the opportunity to position themselves as an adaptive and quick-to-react business. Campaigns influenced by customer buying patterns […]

Insurance arrangements in super can create a few surprise outcomes for members who leave big superannuation funds to start their own self-managed super fund yet leave a portion in their old fund. Members need to be wary of the traps that can cause a loss of cover. As insurance is a complex financial product; members […]

The ATO has identified certain businesses it plans to target for potential tax audits. These businesses include the supermarket, bakery, computer system design and car retailing industries that often need more help to meet their tax and super obligations. In response to this, the ATO has begun an education campaign for business owners in these […]

The ATO has issued a statement expressing its concern over recent misrepresentations of transition to retirement income streams (TRIS) and how they are meant to operate. In its statement, the ATO said that under special circumstances a member can select under regulation 995-1.03 of the Income Tax Assessment Regulations (ITAR) 1997 to treat a TRIS […]

Inexperienced businesses often view SEO as a complicated and confusing online strategy. But this isn’t necessarily always the case. SEO stands for search engine optimisation. It is an umbrella term used for all the methods and strategies businesses can use to ensure the visibility of their website on search engine results pages (SERPs). Despite what […]

Managing cash flow begins with an understanding of the specific cash requirements of your business. Proper planning and forecasting of these requirements can help to avoid severe cash shortages. Business owners involved with business-to-business sales are particularly vulnerable to cash-flow problems. Here are some ways to anticipate and manage cash flow issues before they escalate: […]