Most businesses spend time blogging to reach the ultimate goal of attracting more people to their website or blog. However, it is one thing to get people to visit your business’s website; it is quite another to keep them there. In the perfect world, potential and current customers would spend lots of time on a […]

Setting realistic sales targets is a key factor in improving performance and maximising profits. Realistic sales targets can help improve cash flow, increase motivation of sales staff and meet your overall business goals. Sales targets can be used for products and services, regions or even for particular types of customers. For a business to continually […]

A well-written code of conduct is essential for every business – it can provide guidance to staff as well as stating your business’ values and ethical principles. A code of conduct provides staff with clear guidelines for expected behaviour in a variety of situations, for example, attending work-related social events or taking business trips. A […]

A mandatory component of managing a self-managed super fund (SMSF) is planning out what will happen to the fund if its trustee was to pass away. While succession planning may not be one of the first responsibilities that comes to mind when managing an SMSF, it is a necessity that can provide certainty and peace […]

The ATO is currently targeting contrived trust arrangements that minimise tax by creating artificial differences between the taxable net income and distributable income of closely held trusts. Arrangements where trustees are engineering a reduction in trust income to improperly gain favourable tax breaks or pay no tax at all are being targeted by the Tax […]

Employers must be mindful of the legal consequences that may occur if they terminate an employee on the basis of excessive absenteeism. Under the Fair Work Act 2009 (Cth) an employee whose employment has been terminated on the grounds of excessive use of sick leave may bring a claim alleging unfair dismissal, discrimination or adverse […]

Search engine optimisation (SEO) is a powerful means of optimising a business’s online search ranking and gaining organic website traffic. However, being such a broad area of activity, SEO can often be confusing or difficult to manage for many small businesses. Generally speaking, SEO can be broken down into two broad categories: on-site SEO and […]

Since employee performance can directly correlate with job satisfaction, retention and productivity it pays to invest in improving performance. A few simple tweaks can dramatically improve employee performance. Here are five ways to commit to improving morale and performance:Set clear expectationsCommunicating clear goals and expectations is essential in ensuring employees work towards common goals and […]

When choosing between a home loan with a fixed rate of interest and a home loan with a variable rate of interest, it is important to take both your personal and financial circumstances into consideration. While both options offer certain advantages and disadvantages, individuals should consider what they will gain and lose through either option. […]

Converting casual customers into brand-loyal customers is challenging in today’s competitive marketplace. With thousands of brands competing to stay top of mind; retaining customers is no easy feat. Fortunately, there are some ways businesses can encourage repeat purchase customers:Be consistentSurpass your customers’ expectations by consistently delivering the same level of quality in your product and […]