Business’ that get involved in community reap financial, workplace and brand image related benefits. Whether your business is new or relatively established in your area, community involvement should be at the forefront of your business strategy. Consider donating services of products to a range of charitable ventures or getting amongst community fundraising initiatives, parades, picnics or festivals.
How community involvement can grow your business are provided below.
Grow your network
Getting your name out there in the community and having a positive association with your brand is a great way to grow your business. If you are partnering with another local business, assisting in a fundraising activity or putting your business out there at a community event, will give you the opportunity of mixing with new customers and forging valuable industry connections. Make sure you keep your business cards on you and display contact information at every opportunity.
Build a loyal customer base
When customers see that your business is supporting a good cause, this appeals to their values and ethics. Your community involvement may be the discriminating factor in your customer’s decision to choose your business over your competitors. Your work in building relationships in the community will reward you with loyalty.
Opportunities for collaboration
You never know whom you will stumble across whilst you are playing your part in the community. The relationships you may forge may be beneficial to your business, and you may find collaboration partners on your marketing or developing new products or a courier service that may be the right fit for your company.