Finding your online target audience

Finding your online target audience

Successful online marketing begins with knowing how to find your target audience. Determining your online target audience, the type of information they value and knowing where they spend most of their time can help businesses focus their marketing initiatives more effectively. Defining a target audience can also help businesses create not only good content but…

Tips for a productive office space

Tips for a productive office space

A well-designed office space is an effective yet inexpensive way to increase productivity levels and improve employee engagement. Healthy office environments are centered around communication, interaction and flexibility between all staff. Here are a few ways to boost your office space to maximise productivity: LightingWorkplace daylight, outdoor views and a view of the surrounding area…

Overview of revised super contribution proposals

Overview of revised super contribution proposals

The Government has announced some changes to the superannuation proposals originally announced in the May 2016 Federal Budget. While these are just proposals, and therefore not law, it is likely that they will be introduced into Parliament as a Bill. The Coalition’s proposal is to reduce the existing annual non-concessional (after-tax) contributions cap from $180,000…

ATO launches Super Scheme Smart

ATO launches Super Scheme Smart

The Australian Tax Office has launched a new initiative called Super Scheme Smart to help educate individuals about the pitfalls of certain retirement planning schemes and how to protect their retirement nest egg. Each year the ATO discovers complex tax schemes and arrangements designed by promoters solely for the purpose of helping people avoid tax.…

Meeting your employee obligations

Meeting your employee obligations

Employees are arguably a business’s greatest asset and are vital to its growth and prosperity. But to make the most of this valuable resource, employers must ensure that they fulfil their legal responsibilities and moral obligations as an employer. To help avoid having a call from the Fair Work Ombudsman, here are a few points…

Attracting and retaining talented staff

Attracting and retaining talented staff

For employers, the ability to hire and retain talented staff members involves providing opportunities that encourage engagement, enable learning and reward staff contributions. Most talented individuals want to learn and grow in their current working position so they can improve their skills and therefore continue to advance in their careers. Therefore, creating opportunities for staff…

Self employed money management tips

Self-employed money management tips

When you are self-employed or run a home-based business, it is vital that you have a business plan that outlines your goals and financial information. Unfortunately, statistics show that many home-based businesses often fail due to poor financial planning. Therefore, for small business owners should not only develop a financial plan, but also consider developing…

Claiming your business independence

Claiming your business independence

Entrepreneurs are particularly independent. No matter how risky starting a business seems, for entrepreneurs, it is the route to the pursuit of happiness.However, while some started their companies to be independent, many may have lost that freedom along the way. If you allowed yourself to become subject to the petty demands of your business, it…

Strategies to fix the superannuation imbalance

Strategies to fix the superannuation imbalance

Those living in households where one spouse has a much lower super balance may want to start considering their options as to how to even up the superannuation imbalance. In Australia, many couples and families have at least one member with limited finances due to taking time off work to raise a family. But there…

ATO outlines common FBT mistakes

ATO outlines common FBT mistakes

Fringe benefits tax (FBT) is a tax an employer pays on certain benefits they provide to their employees, including their employees’ family or other associates. The benefit may be in addition to, or part of, their salary or wages package. Fringe benefits tax is separate to income tax and is calculated on the taxable value…