What is link building

What is link building?

Link building is an SEO strategy that firms can use to improve their search engine ranking. It is a long-term and often time-consuming process of acquiring backlinks, also known as inbound links, from other websites to a firm’s website. Search engines use the number of backlinks a website has to determine that particular website’s popularity,…

Maximising your peak productive time

Maximising your peak productive time

Determining when you are at your most productive peak during a work day is useful in scheduling your tasks and managing your time appropriately. Everyone has a time in the day when they work to their optimal potential; they have a clear headspace, feel energised and can perform tasks with more ease. During these times,…

Boost your business’ cash flow

Boost your business’ cash flow

Managing cash flow is the golden rule for most small business success. Too many small businesses fail due to poor cash flow management. To avoid getting your business into trouble, consider the following tips: Prepare a cash flow projection – Cash receipts, including income from sales and income from financingcash disbursements, including all expenses (cost…

Simplifying your marketing

Simplifying your marketing

Overcomplicating your marketing efforts in a bid to increase awareness and boost sales is a common trap. As the marketing industry continues to overcrowd and evolve with technology, businesses need to look for ways to break through the noise and send their audiences a clear message. Here are three tips to simplify your marketing: Avoid…

ATO advice for SMSF members with a market linked pension

ATO advice for SMSF members with a market-linked pension

The Australian Tax Office (ATO) has recently been made aware of circumstances where a member of a SMSF commences a new market-linked pension and unintentionally exceeds their transfer balance cap. An individual may have exceeded their transfer balance cap if they were receiving a life expectancy or market-linked pension just before 1 July 2017 (which…

Personal Income Tax Plan passed

Personal Income Tax Plan passed

The Personal Income Tax Plan announced as part of this year’s Federal Budget has been passed by Parliament. The plan introduces: – a new low and middle-income tax offset to reduce the tax payable by low and middle-income earners in the 2018-19, 2019-20, 2020-2021 and 2021-2022 income years -a new low-income tax offset from the…

Integrating social media into your email marketing strategy

Integrating social media into your email marketing strategy

Integrating social media and email marketing can do wonders for a business’ marketing efforts. Although quite effective individually, combining social media into an email marketing strategy can extend a business’ email reach and increase the number of followers and subscribers. Integration also provides more than one platform for businesses to connect with their target audience,…

Understanding your management style

Understanding your management style

Self-awareness is an important tool to master in both your personal and professional life. It is especially important for business owners and managers, as they are responsible for the success of their business and managing key business relationships, i.e., staff. Business owners and managers often develop a management style over time. Depending on the type…

Communicating effectively with difficult people

Communicating effectively with difficult people

Working with unreasonable people is inevitable for most individuals at some point in their careers. Whether it is an unhappy customer, difficult colleague or uncompromising community member – chances are you will encounter at least one of these situations. Unfortunately, there is no crash course in dealing with difficult people, but by applying some basic…

SMSFs reporting change

SMSFs: reporting change

Self-managed super funds (SMSFs) are required to provide an accumulation phase value (APV) on their transfer balance account report for 30 June 2017 in certain circumstances. SMSFs should note, APV is often different to the account balance of the SMSF member’s accumulation phase assets. This is due to the exit and administration fees and realisation…