How website colour can increase conversions

How website colour can increase conversions

Web design is a crucial aspect of boosting your online conversion numbers. Your professionalism, brand polish and brand message can be conveyed through colour. Follow these tips to use colour to your advantage. Colours create an emotional moodAccording to colour psychology, different colours evoke different feelings. Keep in mind these colours and the emotions they…

Cut marketing costs

Cut marketing costs

Marketing is necessary to increasing your customer traffic and boosting your bottom line but comes at a significant cost. You can reduce your marketing expenses without decreasing the quality of your marketing with these easy marketing hacks. Get your name out thereWord of mouth and community involvement are powerful marketing tools that will not cost…

Benefits and problems of niche marketing

Benefits and problems of niche marketing

Business owners thinking about specialising their products and services to target a niche market should know the benefits and risks of this business strategy. Niche marketing is the business strategy of targeting a specific subset of a market. Here are some benefits and problems of niche marketing that will help you build a business strategy…

Paying super to contractors

Paying super to contractors

The ATO classifies contractors paid for their labour as employees for superannuation guarantee purposes. This is the case even if the contractor quotes an Australian Business Number (ABN). Eligibility requirementsSuper contributions must be made for these individuals if you pay them: Under a verbal or written contract that is wholly or principally for their labour-…

ATO updates Taxpayer’s Charter

ATO updates Taxpayer’s Charter

The ATO has updated the Taxpayer’s Charter which prioritises a relationship with the public built on mutual trust, courtesy and respect in all interactions. Your rights regarding review of ATO decisions are clearly outlined by the Charter if you feel you have been mistreated. The Charter has also committed the ATO to use easy to…