Social media marketing trends

Social media marketing trends

Social media platforms continually introduce new features and functions that change the way digital marketers create and distribute content. Maintaining awareness of popular social media trends helps to stay competitive and utilise trends to your business’ advantage. Here are three social media trends to watch out for: Influencer marketing Influencers are taking over the social…

How to turn around a bad work day

How to turn around a bad work day

Bad days can happen to the best of us, but before you throw in the towel and call it a day, consider how your mindset may be influencing your attitude. Here are three ways to shake off a lousy day in the office: Refrain from gossiping You have control over your own reactions, so instead…

Using storytelling to build your brand

Using storytelling to build your brand

Storytelling taps into your customers’ emotions, builds trust and can help form a stronger connection with your audience. Many businesses are now using their business’ story in their marketing efforts to engage their current customer base and attract new customers to their brand. Here are three ways to incorporate storytelling into your business’ marketing: Share…

Why your business needs a mission statement

Why your business needs a mission statement

A compelling mission statement will give your small business the purpose it needs to grow. In just a few clear and succinct sentences the statement should announce your driving business strategy. However, it is not enough to merely generate a statement and slap it on your website. A mission statement will do little to impact…

Morning habits matter

Morning habits matter

How do you like to begin each day? The daily routines of successful entrepreneurs prove that ‘when’ and ‘how’ you choose to start your morning significantly impacts the rest of your day in the office. Incorporating positive habits into your morning routine will help to increase your productivity and creativity throughout the day, and lead…

Importance of a positive workplace

Importance of a positive workplace

Employees play an essential role in the success or failure of a small business. Which is why creating a positive workplace environment for your staff is of the utmost importance. An environment that an employee enjoys working in each day improves their attitude, creativity and productivity, which in turn can help boost the overall performance…

Succeed in the workplace

Succeed in the workplace

Although workplaces require different skills and personality traits to fit into the role and culture of the business, there are some universal attributes that can help you succeed in the workplace. Consider the following: Effective communication skills Having effective communication skills is critical as it determines how well you get along with colleagues, management and…

Succeed in sales

Succeed in sales

Closing a sale is the end goal for many business owners but often knowing how to close the deal is a challenge. Here are three ways to improve your sales approach: Remove your agenda A sales prospect can usually identify when a salesperson is running off an agenda. The salesperson comes across as pushy, they…

How to improve efficiency

How to improve efficiency

Efficient businesses create more with less. They are driven by highly-motivated employees and inspirational leaders. They understand the power of time-management, organisation, and most importantly, managing their resources. To improve the efficiency in your small business, consider the following: “Eat the frog” Starting your day by “eating the frog first” helps to tick off the…

Public speaking tips to win over a crowd

Public speaking tips to win over a crowd

For a lot of people, public speaking isn’t their most strongest suit. But for many business owners, public speaking is inevitable at some point in their working career. Public speaking can provide generous opportunities to connect with more people and share your own experiences and knowledge. It is an excellent way to establish yourself in…