Customer feedback is a great learning source for any business looking to improve their competitive edge. But actually acting upon this feedback is the most important, an often neglected next step. Feedback from customers is a valuable asset for many businesses. It provides them with customer insights which can assist in improving services, products and…
Cloud-based storage is becoming increasingly advanced with age. The service’s easy access, tight security, and flexibility are attracting both big and small business owners. Cloud storage refers to an online space that is used for the storage of data. It allows its users to backup data to a network of servers that are hosted by…
Discounting is a popular pricing strategy and when used appropriately can help drive business growth. Discount pricing can help to maximise sales and profit by encouraging new sales from inactive customers, attracting new customers and encouraging undecided customers to purchase (i.e. limited time offers). Before discounting your products or services, it is a good idea…
Ever-changing trends, increasing competition and changes in customer buying patterns are just a few reasons why business owners should review marketing efforts regularly. Past marketing activities that were once successful can easily go out of date. There are always new marketing techniques to experiment with but first it is important to let go of the…
While hiring a group of people that work well in a team isn’t always easy, when you do, it can result in a more effective, productive and overall more successful workforce. To create a strong team of workers, some businesses turn to setting aside a day to undertake team building exercises to rally everyone together…
Poorly run meetings are a common frustration among many workers. Not only do they waste time and resources but they can be damaging to productivity levels. Successful meetings are time-efficient and well-structured. Effective meetings have a clear purpose, prioritise important agenda items and minimise distractions. Here are three ways to improve the way you conduct…
The way an email is composed can say a lot about a business’s professionalism and image. Despite emails being a main medium of contact, many still don’t understand the importance of email etiquette. Netiquette is a term used to describe the correct etiquette when composing business emails. Sending a poorly written email to a client…
The start of the New Year is generally a time to reflect on the previous year’s achievements and challenges and work towards setting new goals. The New Year can offer business owners a powerful motivation for business growth. Whether you want to expand your business or increase your network; goal-setting plays a critical role in…
Hiring entry-level employees is a difficult yet unavoidable task for many employers. Entry-level employees are often essential to fill junior positions in a business and can provide businesses with an opportunity to grow. However, hiring a person with lack of experience and professional referees can often be quite challenging. Here are three tips to consider…
Hiring entry-level employees is a difficult yet unavoidable task for many employers. Entry-level employees are often essential to fill junior positions in a business and can provide businesses with an opportunity to grow. However, hiring a person with lack of experience and professional referees can often be quite challenging. Here are three tips to consider…