Seasonal marketing strategies

Seasonal marketing strategies

Since many businesses experience a boost in profits around holidays and special events, it pays to adjust your marketing based on seasonal sales opportunities. A marketing campaign that capitalises on current trends and upcoming seasons provides businesses with the opportunity to position themselves as an adaptive and quick-to-react business. Campaigns influenced by customer buying patterns…

Hiring younger workers

Hiring younger workers

Businesses that choose only to hire experienced staff are missing out on the energy, drive and creativity of youth. Many employers are reluctant to hire young people because they doubt their readiness to work, abilities and skill level. However, business owners need to realise that younger people do have plenty to offer, and in the…

The five stages of small business growth

The five stages of small business growth

Categorising the problems and growth patterns of small businesses in a systematic way can increase owners’ understanding of the nature, characteristics and challenges of business. While small businesses vary widely in size and capacity for growth, they do experience common problems that arise at similar stages in their development. For owners and managers of small…

How to write the best networking email

How to write the best networking email

For a small business owner to receive help from their network, they need to know the difference between the right and wrong way of asking for help. Here are five tips to help small business owners write the perfect networking email when asking for help: Do your homework Before reaching out to anyone in your…

Seven steps for business growth

Seven steps for business growth

Once your business is up and running, you need to identify and understand what works and what doesn’t. Owners need to take a step back and be strategic about how and when they should grow their business. Opportunities for business growth can be exciting, but turning an idea into a practical reality takes careful research,…

Managing flexible working arrangements

Managing flexible working arrangements

In a rapidly changing business environment, it is essential that owners of small businesses get flexible working schemes right. Today’s employees continue to look for more balance between their personal and work lives. While some employers may think this may have a negative effect on their business, flexible working arrangements have been shown to benefit…

Business challenges of

Business challenges of 2016

No matter where your business is in its lifecycle, there is no shortage of challenges that will affect its ability to grow. But there are ways owners can overcome these hurdles if they simply invest enough time and effort into planning for the future. Here are three challenges 2016 so far that every business should…

Bottom line basics

Bottom line basics

Talking about money makes many of us uncomfortable. Sometimes we’re even conflicted about wanting to make money. Money, after all, is one of the few things left in modern life we don’t discuss openly with even our closest friends or family members. In a business context, this discomfort with money often extends to a reluctance…

Boss or leader

Boss or leader?

Entrepreneurs like to be in charge. You start your business so you can call the shots – not someone else. But if you want to grow your business, you’re going to have to learn to give responsibility to others. The question is – how do you become a leader, not just a manager, of others?…