Changing the way you interview job candidates

Changing the way you interview job candidates

The entire recruitment and interviewing process is currently undergoing a lot of changes. Social networking sites such as LinkedIn are becoming an increasingly mainstream way to identify job candidates, and the entire workforce is becoming more fluid. There have also been a lot of exciting new ideas about how best to conduct interviews, many of…

Managing poor performance

Managing poor performance

Performance management comprises a significant part of a business owner’s role, however, underperformance is often avoided and can lead to an unproductive and unhealthy workplace. Establishing effective performance management systems can significantly improve problems with poor performing employees. Whether underperformance is exhibited through unsatisfactory work performance, disruptive behaviour or non-compliance with workplace rules and policies…

Motivating your employees

Motivating your employees

One of the more challenging aspects of managing staff is working out how to keep them motivated. Motivated employees are not only more productive but they are less likely to want to leave your business. Fortunately, motivating employees does not always need to involve financial incentives. Here are some tips that can help you to…

Delivering customer service

Delivering customer service

Every business has a basic obligation to provide its customers with quality goods or services. That is quality in the sense of delivering what you say or on a promise. It is the business’s responsibility to make sure they are not selling shoddy or unsafe products or services. However, whilst a business would like every…

Knowing your customers

Knowing your customers

A sad fact of business is that many small companies that create products simply don’t think about the customer. They think about how they can get customers to buy, but when it comes to actual product design, they focus on issues such as features, cost, and production rather than usability. What’s often overlooked is how…

Improving employee attendance

Improving employee attendance

Employee absenteeism can create an unhealthy business culture and burden your workplace with lost productivity and high replacement costs. It can become a sensitive issue for employers to deal with and when not managed properly can escalate into a chronic issue frustrating both employers and other staff members who do the right thing. Here are…

Defining your target market

Defining your target market

Knowing your target market can help to differentiate your business from competition, tailor your marketing efforts to better meet customer needs and potentially boost sales. A broad target market that tries to appeal to “everybody” can easily get lost amongst the crowd. Demographics alone, such as age, gender, income and occupation, do not provide enough…

Customer acquisition mistakes you might be making

Customer acquisition mistakes you might be making

It can be easy to waste a lot of time and money investing in the wrong marketing channels. But a business can only thrive through smart marketing. Here are five common mistakes that can emerge through the customer acquisition process you should avoid: Assuming first-time visitors will become loyal customersSavvy customer engagement involves retargeting. Once…

What does your leadership say about you

What does your leadership say about you?

Do you have what it takes to make sure everyone in your team makes it to the finish line? To be an accomplished leader, you need to have a certain set of skills and attributes that serve to inspire and motivate others. Leaders are driven and committed individuals who have ambition, and are willing to…

How to write a job ad

How to write a job ad

With such a large number of varied job ads online and in print, if you want to attract the best people you have to make your ad stand out. It is also very important to properly convey your workplace culture in the ad, so that you do not have to waste time interviewing inappropriate candidates.…