Protect your business from cybercriminals

Protect your business from cybercriminals

Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that you and your customers are at risk of being scammed, hacked, harassed or stalked. Business owners have legal responsibilities to ensure that their…

What does a social media strategy involve

What does a social media strategy involve?

The right social media strategy can boost customer interaction and improve customer relationships. A social media strategy will help plan out the type of content that needs to be made, when it needs to be posted, and which platforms are best suitable for your business. What are your social media goals: What do you wish…

Save your website by avoiding black hat tactics

Save your website by avoiding black hat tactics

Every business owner is looking to get their business noticed on the search engine results page (SERP). There are various SEO tactics that can be used to get a higher ranking for your brand on Google. However, some strategies – called ‘Black Hat’ strategies – manipulate SEO rules which can be considered unethical, and even…

Tips to making your website accessible

Tips to making your website accessible

The key goal for all business websites is to attract as many visitors as possible. However, not many business owners remember to cater their website to those with special needs and disabilities. To make sure your website is accessible for everyone on the internet, here are a few tips to consider. Be mindful of your…

Building a strong email marketing campaign

Building a strong email marketing campaign

Every business owner’s dream is a marketing strategy that is highly efficient while still being cost-effective. Email marketing is one such strategy that has seen a huge return on investment for businesses. Consider implementing the following strategies to get the most value from your email marketing campaigns. What is an email list?An email list is…

Should you invest in cloud computing

Should you invest in cloud computing?

Due to COVID-19, organisations are coming to the realisation that web technology is essential to today’s business-running. Out of the more common types of web technologies, cloud computing has emerged as the most important addition due to its ability to keep businesses running solely online. Cloud computing is a safe and efficient way to store…

Designing your marketing emails to stand out

Designing your marketing emails to stand out

Email marketing is becoming an increasingly popular way for businesses to reach their customers. However, this means it’s likely that customers are also getting marketing emails from a range of other companies – it’s therefore crucial that your emails are designed to stand out. Promise value in the subject line The subject line of your…

How to build an engaging website

How to build an engaging website

A simple yet often overlooked method of improving your business is to build an engaging website. Many business websites act as a product information dump rather than an avenue to attract clients and reinforce business goals. To ensure you fully utilise your website, here are a few website-building tips you can implement. Get the basics…

How to boost your SEO ranking

How to boost your SEO ranking

Improving your SEO ranking is an important step to developing your business’ digital presence and increasing web traffic onto your website and social media pages. SEO refers to search engine optimisation and improving it allows your business to top search results as the first link to come up, thereby ensuring credibility and attracting more relevant…

How to incorporate eCommerce into your business

How to incorporate eCommerce into your business

eCommerce is becoming an effective alternative to traditional face-to-face business operations and may be the change you need to make for your business’ long term growth. eCommerce refers to the buying and selling of products and services online, either with business to business transactions or business to consumer transactions, and is a tool for small…