How you can improve your business LinkedIn presence

How you can improve your business’ LinkedIn presence

Although other social media platforms can be more casual, having a strong LinkedIn presence can be helpful to form partnerships and onboard skilled team members. The steps to building an engaging and professional LinkedIn page for your business is straightforward but will require you to put time aside for it. Profile image and banner: Your…

How the internet shapes product purchasing

How the internet shapes product purchasing

Each person uses the internet in a different way. Whether they regularly access the internet for their job or only go on it to watch movies and shows, users have found a way to utilise the internet for their convenience. One particular convenience that has come from the internet is being able to research a…

What does a digital transformation involve

What does a digital transformation involve?

Digital transformation of a business allows you to reach a wider audience and makes interaction with your business a lot more appealing as it is convenient for customers. This will help your business grow and flourish in today’s atmosphere. To start off your transformation, you need to know the rules. You should protect your business…

The importance of websites and social media

The importance of websites and social media

Businesses may be questioning whether they need to create a website if they have a social media presence. However, each plays a distinct role in the formation of a brand identity and therefore, both are important. Social Media Social media is straightforward and simple to set up, with no maintenance costs. It allows businesses to…

Effective email campaigns

Effective email campaigns

Email campaigns are important because research shows a large percentage of both adults and teenagers regularly use email. Running a successful email campaign can significantly contribute to customer interactions and generate sales in the long term. How to run a successful campaign? Know your goals: Email campaigns can serve various purposes including nurturing existing customers…

Protect your business from cybercriminals

Protect your business from cybercriminals

Having a digital presence nowadays is crucial to getting the most out of marketing your business. However, being online puts you at risk of being a target for cybercrime, which means that you and your customers are at risk of being scammed, hacked, harassed or stalked. Business owners have legal responsibilities to ensure that their…

What does a social media strategy involve

What does a social media strategy involve?

The right social media strategy can boost customer interaction and improve customer relationships. A social media strategy will help plan out the type of content that needs to be made, when it needs to be posted, and which platforms are best suitable for your business. What are your social media goals: What do you wish…

Save your website by avoiding black hat tactics

Save your website by avoiding black hat tactics

Every business owner is looking to get their business noticed on the search engine results page (SERP). There are various SEO tactics that can be used to get a higher ranking for your brand on Google. However, some strategies – called ‘Black Hat’ strategies – manipulate SEO rules which can be considered unethical, and even…