Designing your marketing emails to stand out

Designing your marketing emails to stand out

Email marketing is becoming an increasingly popular way for businesses to reach their customers. However, this means it’s likely that customers are also getting marketing emails from a range of other companies – it’s therefore crucial that your emails are designed to stand out. Promise value in the subject line The subject line of your…

How to build an engaging website

How to build an engaging website

A simple yet often overlooked method of improving your business is to build an engaging website. Many business websites act as a product information dump rather than an avenue to attract clients and reinforce business goals. To ensure you fully utilise your website, here are a few website-building tips you can implement. Get the basics…

How to boost your SEO ranking

How to boost your SEO ranking

Improving your SEO ranking is an important step to developing your business’ digital presence and increasing web traffic onto your website and social media pages. SEO refers to search engine optimisation and improving it allows your business to top search results as the first link to come up, thereby ensuring credibility and attracting more relevant…

How to incorporate eCommerce into your business

How to incorporate eCommerce into your business

eCommerce is becoming an effective alternative to traditional face-to-face business operations and may be the change you need to make for your business’ long term growth. eCommerce refers to the buying and selling of products and services online, either with business to business transactions or business to consumer transactions, and is a tool for small…

Avoiding phishing scams

Avoiding phishing scams

Businesses with employees working remotely must consider digital security measures to protect their business assets and the safety of their employees. Phishing scams are a particularly prominent security issue, especially for employees working with their personal devices and networks that may be insecure. Phishing scams are designed to steal information through mediums such as emails…

How to stay in touch with your clients

How to stay in touch with your clients

Amidst the COVID-19 pandemic, it is important for businesses to use the web to communicate effectively with their clients and potential customers in order to retain them during such difficult financial times. While the modern internet provides businesses with many avenues to contact their clients, a few key methods you can consider implementing in your…

COVID cybersecurity considerations when working from home

COVID-19: cybersecurity considerations when working from home

With COVID-19 motivating many businesses to have employees work from home, the change may be difficult for some teams, especially if they haven’t worked remotely before. The focus is often on your team’s productivity, communication, equipment and ability, however, cybersecurity is a crucial element that should not be overlooked. Most home networks are not secure.…

Tips on starting a business blog

Tips on starting a business blog

A website is no longer the only way to get your business more online visibility. Business blogs are now emerging as new and effective marketing channels in addition to main websites but rarely are they fully utilised as a connected business channel. Here are a few key steps to consider when building a successful business…

Improving your social media content

Improving your social media content

Social media marketing is a powerful way to promote your business and establish a connection with your target market. Your content should closely relate to what you’re trying to sell or provide. A key to great content is that it must be consistent and regularly updated. This is important because it will keep the business…

Protecting your digital assets

Protecting your digital assets

Cyber risk is one of the leading threats for small businesses in Australia, with the cost of a cyber incident averaging $276,000 for businesses. Whether it’s marketing material, legal documents or customer details, businesses nowadays depend on the digital for operation. This is why it’s so important to make sure your digital assets are protected…