Composing the perfect tweet

Composing the perfect tweet

Twitter is one of the most effective ways a business can build website traffic through social marketing. Twitter is the social media platform for sharing and exchanging link content. Link ‘clicks’ are the most popular way for users to engage with content, accounting for 92 per cent of all user interaction with on Twitter. By…

Are you ignoring your biggest selling point

Are you ignoring your biggest selling point?

Many businesses often neglect the strongest and most critical feature of their website: the About Us page. Also referred to as History, What We Do and Who We Are, this part of a website is often the biggest selling point for a business, as it’s among the first three pages online viewers will visit to…

What’s in a landing page

What’s in a landing page?

A well-designed landing page can greatly increase a business’ online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a certain action or result. Landing pages are designed to improve a business’ online conversions and have specific requirements such as a clear call…

What’s in a landing page

What’s in a landing page?

A well-designed landing page can greatly increase a business’ online conversions. Landing pages are different from general websites. They are a single page designed for a single objective used to prompt a certain action or result. Landing pages are designed to improve a business’ online conversions and have specific requirements such as a clear call…

Designing for your target audiences

Designing for your target audiences

There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clients and competitors. Robots and machines, otherwise known as search engines, are the second type. Both sets of visitors have very different methods of assessing how well a website works, as…

Designing for your target audiences

Designing for your target audiences

There are only two types of visitors that regularly access a firm’s website. Human internet users are the first type, namely prospective clients, current clients and competitors. Robots and machines, otherwise known as search engines, are the second type. Both sets of visitors have very different methods of assessing how well a website works, as…

Improving email open and click rates

Improving email open and click rates

Open and click rates provide firms with key information about their email marketing campaigns. Open rates show how many email campaigns were opened by clients, and click rates show how many of these campaigns registered at least one click. These rates are an excellent indication of whether a firm’s email marketing efforts are effective, for…

Why you should start podcasting

Why you should start podcasting

Podcasting is becoming an increasingly popular way to connect with audiences on a more personal level. The benefits are endless – podcasts are easily accessible, provide an engaging platform to discuss news and topics and can improve your credibility. Here are three compelling reasons to start or feature on a podcast: Reach new audiences One…

Online marketing to improve awareness

Online marketing to improve awareness

Businesses know the impact of digital marketing but many small businesses are still lagging behind when it comes to incorporating digital into their marketing efforts. A lack of time, knowledge or experienced staff is often the cause. However, digital marketing does not have to be complex or difficult. Consider the following tips to improve awareness…

Are you at the top of your social media game

Are you at the top of your social media game?

The way social media can be used as a marketing tool for your business is constantly evolving. To remain at the top of the game and ahead of your competition, you need to be aware of how to use social media to your advantage. Consider the following: Interact One of the great benefits of using…