How to blog better in less time

How to blog better in less time

Blogging is one of the best ways to improve a website’s SEO rankings. However, this can only be achieved if content is posted to a blog on a regular basis. While the idea of blogging regularly can seem daunting, there are ways they can speed up the process and still see the same results. Read…

Building the perfect LinkedIn profile

Building the perfect LinkedIn profile

Having an optimised LinkedIn profile is key to gaining maximum online visibility and revenue through the professional social network. LinkedIn has over 97 million monthly active users around the world, so businesses need to start paying some attention to creating a decent profile if they want to stand out. Those with a complete profile are…

Quick tips for SEO and blogging

Blogging is one of the best online marketing practices businesses can use to improve their brand – but only if they do it right. Giving out free information reels in consumers, which is why blogging is one of the best ways businesses can market their brand. A blog provides businesses with a way of bombarding…

How to make every page on your website engaging

How to make every page on your website engaging

There is no doubt that landing pages are valuable, but they are not always necessary. What is always necessary, however, is making sure that every page on your business’s website functions as a landing page of its own. A good landing page has a valid purpose. Therefore, every page on a business’s website must have…

The importance of internal linking

The importance of internal linking

Internal linking refers to the practice of publishing links on a particular page of a website that lead directly to another page on the same website. Even though it is a key SEO tactic that is quite easy to implement for businesses with little SEO experience, unfortunately, it is often underused or poorly implemented in…

Improving your landing page conversion rates

Improving your landing page conversion rates

Landing pages are different from general websites. They are single pages designed for single objectives, and are used to prompt a certain action or result. Unfortunately, there is no such thing as a ‘one size fits all’ solution when creating a landing page that will produce a high rate of conversions for a business. Creating…

Tips to achieving email marketing success

Tips to achieving email marketing success

Email newsletters are one of the most effective marketing tools businesses can use to build and maintain genuine relationships with their customers. They have been shown to generate as much revenue as all other types of digital marketing combined and have the power to keep an audience engaged, drive traffic to websites and build a…

Three ways to promote your website

Three ways to promote your website

Launching your business’ website can be an exciting prospect, however, promoting your website and bringing in traffic can prove difficult for many business owners. Fortunately, promoting your website does not have to be a costly exercise; there are cost-effective ways to generate more visits and rank well in the search engines. Here are three ways…

Quick and simple LinkedIn tips for businesses

Quick and simple LinkedIn tips for businesses

For businesses looking to promote their online content, LinkedIn is the place to be. With around 414 million users, it’s full of active working professionals, providing plenty of opportunities for a business’s content to reach a wider audience. However, it also means that it can be tough for smaller businesses to stand out in the…

SEO friendly images

SEO friendly images

Image optimisation can increase exposure and decrease load times for your website, resulting in better SEO rankings. Websites with images not only improve the user experience but bring in organic traffic via search engine image results. When adding images to your website, they need to be optimised accordingly. Here are some things to consider: File…