Using big data to grow your small business

Using big data to grow your small business

When used effectively, big data analytics can be used as a way to develop growth in your business. Large companies are not the only ones who can benefit from using big data, as small businesses can also use it to their advantage. What is big data?It refers to the collection of large volumes of data…

Protecting your business with social media security

Protecting your business with social media security

With the amount of information that is being shared online increasing more than ever, now is the time to think about social media security for your business. While there is no doubt that social media can benefit businesses by creating a more engaged and connected world, it can also pose a threat by allowing cybercriminals…

Protect your business with a social media policy

Protect your business with a social media policy

As the rise of social media has blurred the boundaries between what is and isn’t appropriate for the workplace, implementing a clear social media policy can help protect your business. A good social media policy should outline areas such as expectations for appropriate employee conduct, define who is responsible for specific social media tasks and…

Importance of a good website

Importance of a good website

Websites are often a key tool in marketing a business towards a target audience. Websites should be designed to increase customer engagement and attract more sales. Whilst standing out from the competition is key, there are a number of elements that visitors come to expect from a good site. Up-to-date content:A successful website is improved…

Benefits of email marketing

Benefits of email marketing

Email marketing is a highly effective digital marketing strategy which involves sending emails to prospective clients and existing customers. This form of marketing needs to be executed well for it to benefit your business. If done poorly, emails from your company can come across annoying and unprofessional. A business’ email marketing strategy needs to be…

Technologies your small business can invest in

Technologies your small business can invest in

As a small business owner, you are always mindful of your expenditures as it is a limited resource. While limiting expenditure is not a bad idea, it can be helpful to invest in certain technologies which can add value to your business. The right technology can give your business a competitive edge, keep you relevant…

Social media issue vs crisis know the difference

Social media issue vs crisis: know the difference

With so much information on social media and everyone having access, some mistakes and road bumps are bound to come up. When presenting your business online, you need to be aware of issues that could arise and how to deal with these effectively. Put in place strategies to help combat conflicts but most importantly, know…

Benefits of podcasting

Benefits of podcasting

The digital space becoming more collaborative every day and the need for audience interaction is ever growing. Businesses need to have conversations with their clients in order to improve relations and customer service habits. Podcasting is a great way to foster this relationship as it allows for literal conversation and participation between a business and…

Offering great customer service through social media

Offering great customer service through social media

Social media is an opportunity for you to build your business brand by delivering excellent customer service. You should view social media as an open channel to the needs and insights of your market. Follow these tips so you can use your social media to deliver fantastic customer service. Keep an eye outThe people in…

Keep your staff social media savvy

Keep your staff social media savvy

Your staff are representatives of your business, and their online profiles can do a lot of good or inflict damage on your brand’s image. Enforce a social media policy and educate your staff on the importance of your business’ online presence. No negatives, only positivesYour employees’ online network can be a blessing and a curse…