Is your business website user friendly

Is your business website user friendly?

Websites no longer provide information but are now an integral part of the customer experience. A business’ website is not an accessory to the service they provide but the functional facilitator of that service. This is why it is vital that your business’ website provides a user-friendly experience, to heighten the conversion rate of potential…

Are Instagram or Facebook ads more effective in e commerce

Are Instagram or Facebook ads more effective in e-commerce

Instagram and Facebook are social media giants, and their extensive reach and impact can make or break your business marketing. When deciding about which platform to focus your resources on, several factors should go into your decision-making process. Who has a greater reach?Overall, Facebook has 2.07 billion users compared to the 800 million active users…

What not to do on LinkedIn

What not to do on LinkedIn

LinkedIn is one of the first points of contact potential employers and clients will have with your company. Small mistakes or overlooked opportunities can make the difference in creating a professional and memorable impression online. Some common errors inhibiting an impactful Linkedin presence are provided below. An inactive and out-of-date account A LinkedIn page that…

How to recover from a social media blunder

How to recover from a social media blunder

Having an effective social media strategy in place will help your staff avoid making errors when posting content under your business’ name online. However, there may come a time when a social media blunder occurs, and your business’ branding image is placed at risk. Here are three strategies to consider when navigating a social media…

How to use Facebook effectively

How to use Facebook effectively

With the way in which social media platforms are always evolving, it is essential to keep yourself up to date with how to use the technology in a relevant way. Based on the recent changes Facebook has made, it is now more important than ever to design a social media strategy that works towards both…

Customer service and social media

Customer service and social media

Offering customer service through social media can be difficult. People are used to speaking to a real person, and since social media is all online, businesses cannot add a personal touch to what the customer wants to be addressed. Businesses cannot see a customer’s face or their reaction, and the tone of a business’s message…

Making content go viral

Making content go viral

Making web content that goes viral is a fantastic asset for your business; the more people that are discussing your business, the more likely your profit margin will increase. Unfortunately, making quality content go viral isn’t easy. Understanding what it takes to make your content reach a major scope of people across various demographics is…

Colour psychology in web design

Colour psychology in web design

It is no secret that the colour palette you use to design your website will influence what visitors to the site will think of your business. However, colours do more than this, they can also significantly affect the buying actions your customers will take when perusing your website. Studies have shown that certain colours will…

Create the perfect call to action

Create the perfect call to action

A great call to action (CTA) can increase customer engagement and boost a business’s website conversion rates. It can convince customers to engage in a particular action, such as visiting a business’s website or motivate them to make a purchase after viewing a business’s services or products. Call to actions can be used anywhere to…

Writing for social media

Writing for social media

Engaging in social media is more than sharing just one basic social message on multiple platforms. When writing posts for social media, businesses must tailor their message to the audience they are trying to reach on each network. Simply publishing the same message on several social media channels is often a sign of a business’…